Still trying to shake those January blues? Coca-Cola spreads positivity by highlighting UK positive sentiment on Twitter
To celebrate the nation’s optimism online, Coca-Cola yesterday exhibited a unique piece of artwork on London’s Southbank as part of its Reasons to Believe campaign…
The installation, which was situated at Observation Point, was designed and built by British artist David Boultbee to celebrate how the nation spreads positivity and optimism on social media.
In line with this, Coca-Cola has released a weighty piece of social media research which analysed the Tweets sent by the UK’s 15 million active Twitter users every day since the start of 2014 and across the whole of 2013. The findings show that even in the dark and dreary month of January, online optimism has thrived and positive tweets are outnumbering negative by more than two to one.
The research found that the word ‘love’ was used 77 million times in 2013 and included in as many as 200,000 to 300,000 tweets per day, whereas ‘hate’ never exceeded 100,000 uses over a 24 hour period. Already in 2014, over 1.5million tweets have contained the word ‘love’.
There you have it! The nation’s #SelfBelief really is at an all-time high.
What are your thoughts on the findings? Drop us a line in the comments section and let us know.