Reebok has just announced news of an exclusive partnership and design collaboration with Alicia Keys…
As a part of the new partnership, Keys will be featured in Reebok Classics’ FW12 global campaign with the launch of a signature limited edition collection for Reebok Classics.
In her collaboration with Reebok, Keys is launching her own signature collection for FW12, which includes a new take on the Freestyle Hi, Freestyle Double Bubble, Classic Nylon Slim and Princess. Alicia is said to have worked with Reebok’s product design teams on every aspect of the collection, giving her full creative input in to the line.
When speaking about the collaboration with Reebok, Alicia expressed the following:
“I’ve been a Reebok fan ever since I put on my first pair of 5411’s,” said Keys. “Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way. Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.”
So…will you be copping yourself any Alicia Keys x Reebok garms? Let us know what you think about the collab in the comments section below