Yesterday in Los Angeles saw the launch of a new alcoholic beverage with Pharrell Williams. Following in the footsteps of Diddy; Pharrell has joined forces with drinks company Diageo to create a new alcoholic in an effort to appeal to female drinkers and repeat the success of Ciroc. It has been reported that the N.E.R.D frontman helped the company conceive the taste and design the bottle for Qream, a cream liqueur which comes in both strawberry and peach flavours. In attendance were Robin Thicke, Serena Williams, Jay Sean and Jesse Williams among others.

Check out Pharrell’s short interview with Rap-Up here:

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